I just hit over 131,787 impressions on LinkedIn, and guess what? The algorithm still feels off. It's easy to think your posts aren't making an impact if you're not seeing a ton of likes or comments.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐰𝐢𝐬𝐭: 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧'𝐬 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐢𝐬 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐚𝐭. It’s not just about who’s liking your posts—it’s about who’s seeing them and how consistently you’re putting yourself out there.

𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐏𝐨𝐰𝐞𝐫 𝐋𝐢𝐞𝐬 𝐢𝐧 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬

↳ 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐌𝐚𝐭𝐭𝐞𝐫 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Likes and comments might seem important, but the real value lies in how many people are actually seeing your posts.

↳ 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐞𝐲: LinkedIn rewards those who keep showing up. Posting regularly with good content helps you stay on people’s radar, even when engagement feels low.

↳ 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐎𝐯𝐞𝐫 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: Sometimes, it’s the posts that don’t get a lot of attention that end up making the biggest impact. It’s about who’s watching, even if they don’t interact.

↳ 𝐘𝐨𝐮 𝐍𝐞𝐯𝐞𝐫 𝐑𝐞𝐚𝐥𝐥𝐲 '𝐂𝐫𝐚𝐜𝐤' 𝐭𝐡𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦: Just when you think you’ve figured out how to game LinkedIn’s algorithm, it can change. Stay flexible and keep adjusting your approach.

So, if your posts aren’t getting the likes and comments you expected, don’t worry about it. Focus on staying consistent, creating quality content, and looking at the bigger picture. 

𝐘𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐢𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐦𝐢𝐠𝐡𝐭 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨’𝐬 𝐛𝐞𝐞𝐧 𝐬𝐢𝐥𝐞𝐧𝐭𝐥𝐲 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐤.

𝐀𝐦 𝐈 𝐫𝐢𝐠𝐡𝐭, 𝐨𝐫 𝐚𝐦 𝐈 𝐫𝐢𝐠𝐡𝐭?