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Medigold



About

Medigold is a medical equipment manufacturing company that produces trusted devices for hospitals, such as stethoscopes.


Company Size- 11-50 employees





Problem statement 


  • Outdated packaging

 

  • Improper alignment issues

 

  • Incorrect dimensions

 

  • Lack of consumer attraction

 

  • Lack of growth in sales

 



How we Helped


  • Idea Search: Explored Pinterest for packaging inspiration.

 

  • MoodBoard Board Creation: Compiled images to visualize the Feedback and Revision: Incorporated Medigold's input, refining designs accordingly.

 

  • Approval Process: Secured final approval from Medigold upon satisfaction

 

  • Digital Visualization: Created computer-generated images depicting real-life packaging.

 

  • Rendering & Prototyping: Utilized digital modeling to assess functionality and appearance prior to production.

 

  • desired packaging for Medigold.

 

  • Brand Alignment: Ensured new packaging reflected Medigold's style and customer preferences.

 

  • Concept Generation: Brainstormed color schemes, fonts, imagery, and shapes for packaging.

 






Research Work


  • Researched at Behance and pinterest 




Challenges we faced?


  • Setting up a design language for a company is challenging, especially without an existing framework.

 

  • Difficulty in making color choices that align with the brand's identity and values.

 

  • The process involves many iterations.

 

  • Creation of multiple versions for different products

 


Results:


After 2 or 3 months, we reached out to them to inquire about the results, and they informed us that:


  • Higher Prices: The new packaging made for Medigold's products seems more valuable, so they could charge more for them:

 

  • Classic Breast Reliever rate increased to 50%

 

  • Breast Reliever rate increased to 166%

 

  • Increased Demand: The new packaging made more people want to buy Medigold's products.

 



Conclusion 


After researching for three weeks, we understood what they needed and redesigned packaging for them. Our efforts paid off with an order for over 1000+ units. Now, we're redesigning all of their packaging for them.













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